If you’re considering a new website, one of the first questions you’re likely to ask is:
How much is it going to cost?
It’s also one of the questions we’re asked most frequently at NetCreater.
Unfortunately, there isn’t a universal price for website design. A five-page website for a local business is very different from an eCommerce website containing thousands of products or a bespoke WordPress platform requiring third-party integrations.
Understanding what influences the cost can make it much easier to set a realistic budget and compare quotations from different web design companies.
What Determines the Cost of a Website?
The biggest factor is usually the scope of the project.
Two websites may look relatively similar from the outside but require completely different amounts of development work behind the scenes.
Some of the main factors affecting website costs include:
- Number of pages
- Custom or template-based design
- WordPress development
- eCommerce functionality
- Number of products
- Bespoke functionality
- API and third-party integrations
- Booking or enquiry systems
- Membership areas
- Copywriting
- Photography and video
- Search engine optimisation
- Hosting
- Ongoing maintenance and support
This is why it’s important for a web agency to understand what your business actually needs before providing a quotation.
How Much Should a Small Business Website Cost?
A straightforward brochure website will generally be at the lower end of the website design spectrum.
This type of website might include pages such as:
- Home
- About
- Services
- Portfolio or Projects
- News or Insights
- Contact
For many small businesses, this is all that’s required.
But the quality of the website still matters.
Professional design, mobile responsiveness, page speed, user experience and good content structure can make the difference between having a website that simply exists and one that actively supports the business.
At NetCreater, our approach to Website Design is therefore based around the objectives of the business rather than simply deciding how many pages need to be created.
What About WordPress Website Design?
WordPress is an excellent platform for businesses that want flexibility and control over their website.
A professionally developed WordPress website can allow your team to manage areas such as:
- Page content
- Images
- News and insights
- Team profiles
- Vacancies
- Case studies
- Products and services
- Downloads
- FAQs
The development cost will depend on how much custom functionality is required.
A relatively straightforward WordPress website will naturally cost less than a platform incorporating custom post types, integrations, advanced search functionality or multiple locations.
Our WordPress Website Design service focuses on creating websites that can grow alongside the organisation rather than restricting it to the original structure.
Why Can Website Quotes Vary So Much?
You might approach three web designers with the same brief and receive three very different prices.
Part of this comes down to what is actually included.
One quotation might cover little more than installing a template and adding your content.
Another might include discovery, UX planning, bespoke design, development, mobile optimisation, testing, SEO foundations, training and ongoing support.
Neither approach automatically makes one quotation right or wrong.
The important question is:
What am I actually getting for my investment?
Ask what is included, what isn’t included and what happens once the website launches.
Don’t Forget the Ongoing Costs
Launching a website isn’t the end of the process.
Businesses should also budget for areas such as:
- Hosting – where the website is stored and served from.
- Domain renewal – retaining ownership of your domain.
- SSL certificates – ensuring secure connections.
- Software and licences – some plugins and services require annual subscriptions.
- Maintenance – keeping WordPress, plugins and other software updated.
- Support – assistance when changes or technical issues arise.
- SEO and content – continuing to improve the website’s visibility.
NetCreater provides Website Hosting & WordPress Support, allowing businesses to keep their website maintained after launch.
Should You Choose the Cheapest Website Quote?
Price should be a consideration, but it shouldn’t be the only consideration.
Your website may be one of the first interactions a potential customer has with your company.
It represents your brand 24 hours a day.
A website that saves money initially but is difficult to manage, performs poorly on mobile devices or needs replacing two years later may prove considerably more expensive in the long term.
Instead, look at the agency’s experience, portfolio, support, technical capabilities and whether they understand what you’re trying to achieve.
Start With Your Business Objectives
Before asking “How much will my website cost?”, it can be useful to ask:
“What do I need my website to achieve?”
Perhaps you want more enquiries.
Perhaps your existing website no longer represents your business. Maybe you want to sell online, integrate your systems or improve your recruitment process. Once those objectives are understood, it’s much easier to determine the appropriate solution – and the investment required to deliver it.
Planning a New Website?
NetCreater Digital & Print has been designing and developing websites for businesses since 2003.
Whether you’re planning a straightforward business website, WordPress project, eCommerce platform or something requiring more advanced functionality, we’ll help you establish the right approach.
