Acre Care Services – Specialist Nursing & Dementia Care
Creating a Digital Platform for a Multi-Location Care Provider
Acre Care Services approached NetCreater to create a brand-new website for its specialist nursing and dementia care services in Bedfordshire.
Operating across multiple care-home locations, the organisation needed more than a traditional brochure website. The new platform needed to provide families and healthcare professionals with clear, reassuring information while giving each care home its own dedicated online presence.
NetCreater designed and developed a responsive WordPress website that brings the Acre Care Services brand, care homes, services, family resources, recruitment and enquiries together within one consistent digital platform. The website currently showcases both Orchid Lawns Care Home and Potton House Care Home, each providing specialist nursing and dementia support.
The Challenge
Choosing a care home can be a significant decision for residents and their families, so one of the main challenges was presenting a large amount of information without making the website difficult to navigate.
Acre Care Services also operates multiple locations with different facilities, services, contact information and local content. The website therefore needed a structure that could give each home its own identity while remaining clearly part of the wider Acre Care Services organisation.
Another important requirement was recruitment. Rather than simply directing prospective employees to an email address, Acre Care Services needed a dedicated careers area where vacancies could be published and candidates could find relevant opportunities and apply online. The live website currently presents roles including Registered Nurses, Healthcare Assistants and Catering Support positions.
Client
Platform
Location
Service Provided
Our Approach & The Result
We created the website around three key audiences: prospective residents and their families, healthcare/referral professionals, and potential employees.
Dedicated care-home pages provide detailed information about each location, including the care available, facilities, accommodation, local area, transport, galleries, FAQs and contact information. This allows visitors to explore an individual home in considerably more detail without losing the consistency of the overall Acre Care Services brand.
We also developed a dedicated Family Support area to answer common questions and provide an insight into daily life within an Acre Care Services home, helping families access useful information before making an enquiry or arranging a visit.
The recruitment section was built to support individual vacancies and online applications, giving Acre Care Services a flexible platform for advertising opportunities as its staffing requirements change.
The Result
The finished website provides Acre Care Services with a modern, professional and scalable digital presence that reflects the compassionate, relationship-centred approach of its care homes.
Families can now explore individual locations, understand the services and facilities available, find answers to common questions and make direct enquiries. Each care home benefits from its own detailed content while remaining connected to the wider Acre Care Services brand.
The WordPress platform also provides a foundation for future growth. Additional care homes, services, vacancies, news and resources can be introduced as the organisation develops without requiring a completely new website structure.
The result is a website designed not only to showcase Acre Care Services, but to support care enquiries, family communication, recruitment and future multi-location growth.
Services Provided:
- Website Design
- WordPress Development
- Responsive Web Design
- Multi-Location Website Development
- Careers & Vacancy System with Online Application Forms
- UX & Content Structure
- Ongoing Website Support