BEFORE YOU CREATE A WEBSITE READ THIS

Deciding to launch a website is a big, yet necessary step – and one that is vital to the success of any business in the 21st century. However, it’s definitely not a decision that should be made hastily, and one of the biggest mistakes business owners make is rushing the development just to ‘get something out there’. One of the great things about the Internet is that web pages can be modified constantly, however if the structure of your site is not right, not only could you lose business, but you could also lose thousands in rebuild fees. So, consider this your pre-website checklist to ensure you’re set up for success before the first click.

YOUR WEBSITE ‘WHY’:
First things first, you need to know why you are launching a website.  This will be the driving force behind your decisions when it comes to the site. Are you trying to expand your market? Are you hoping to reach millennials? Do you want more brand exposure?  Or perhaps you’re wanting to get into eCommerce? Whatever your reason, this should be clear before you begin planning.

SET CLEAR GOALS:
Once you’ve worked out your ‘why’ goal-setting should be easy. You just need to work out what you want your website to do. Ask yourself what action or outcome you want from your site visitors. Do you want to create more leads, generate enquiries, make sales, or perhaps you want them to sign up to a newsletter so that you can market to them directly? Whatever your goal, knowing this will help drive the site development.

KNOW YOUR BRAND:
As with traditional marketing, successful engagement relies on you having a clear idea of who you are as a brand. Start with the basics: who is your target? What tone do you want the copy to have? How are you different to your competitors? Your site will need to highlight – and reinforce your unique selling point as this is what will drive action. On top of this your brand’s styling needs to be consistent across all your assets so that there is strong brand recognition between your on-and-off line marketing.

ORGANISE YOUR CORE PRODUCTS AND SERVICES:
Next, you need to think about what will go on your website. What products and services do you want to highlight and/or advertise, and in what order do you want to show them? Once this is decided you need to think about the content for your site. Lack of content is one of the major causes of time delays when developing a new website, and can hold up a launch by months. If you think about and prepare some content for your site you’ll be at an advantage from the get-go.

MAKE IT RESPONSIVE:
With so many devices available to the consumer, the need for a responsive site is even more essential. First and foremost you need to ensure you have a mobile friendly website, and that your web design agency has created it so that it displays correctly across most, if not all popular devices. This means, that however your potential clients search your site, it’s in the most appropriate and easy to read format – and that ease brings you closer to your desired outcome (whether that be a sale, an enquiry or another action).

FIND YOUR TEAM:
Now you’re almost ready to create your site. However, if you – like many others – do not have the time or skills to develop your own site, you need to consult with web development specialists. At Liquid Bubble we specialise in WordPress web design (one of the most popular and easy-to-use content management systems) and the Magento eCommerce system. We pride ourselves on offering a tailored approach to web development, putting the needs of your individual business first, and always create high quality responsive sites that follow best industry practices.

Virus Alert – NHS Ransomware

As many of you may have read, the NHS was hit by a major virus in the past 48 hours. The virus type is known as Ransomware and this particular version is called ‘Wannacry’.

It essentially locks your files and requests you pay a ransom to have the deactivation key to unlock them. In most cases, paying the ransom still won’t unlock the files.

The encryptions used by these attacks are very complex and virtually impossible to decipher without the original coder who wrote the virus.

The delivery of this virus is normally by email. You will receive an email from someone you know which will ask you to download an attachment of some sort or ask you to click on a link that will then download a file to your system. The attachment or downloaded file may be .zip file or even a .docx (word), .xlsx (excel), .pptx or .ppsx (powerpoint) file. If you open up this file it will ask you to run a macro embedded in the file to unlock the security of the file. This is false, what it is doing is downloading a file in the background that will go through your system and encrypt all your files.

Please be very vigilant when downloading documents from your emails. Although their is antivirus installed on your systems, if it can find a way through the security and firewall of NHS servers and systems that are multilevel, it can find its way into any system.

If you are unsure about any email, please forward it to NetCreater (info@netcreater.co.uk) and and will check it before you download it.

Our website of the week- Ignite Print

Here at NetCreater we are proud of all the websites that we are able to lend our website design expertise to. After all, taking people’s visions and making them a reality is our focus.

However, we had to say that we were particularly proud of the website that we created recently for Ignite Print.

Ignite Print came to us with a brief of exactly what it was that they wanted and we took this brief and made them something special.

So what do we think is so special about Ignite Print?

Well, there really is plenty to love about this particular website. We think that the bold, bright and colourful theme is one to be proud of. It really draws attention to the main parts of site and does not appear confused or packed full.

Not only this, but we also used simple animation on the home page. This scrolls through a number of different key aspects of the site and what Ignite can offer their customers. Giving a snapshot of all the most important information that relates to their business.

The Ignite Print site is a simplistic one. It provides all the basic information that their customers will need to know and is easy to navigate and click through. Everything is presented in a clear way, with easy to read fonts and a beautifully contrasting colour scheme.

The perfect representation of a quality printing company.

Ignite Print are not alone in having a Net Creator designed website. Over the years, we have been able to help a variety of clients find the perfect website for them. With our expertise and their vision, we can come together to design and create the ideal online access point for their business. No matter the size of their business, or the industry that they are in.

We not only offer bespoke website design. Here at Net Creator we are also able to help with e-commerce sites, logo design and online marketing. The complete package for ensuring that your brand and your online presence is the best that it can be.

If you think you could benefit from the Net Creator touch, then maybe you should get in touch with us today? We have been creating beautiful, innovative and user friendly websites for years. No matter if you are a small, medium or large business. We believe that you can all benefit from a bit of Net Creator magic on your website.

You never know; you could find yourself featuring as our chosen website of the week!